• Are governance mode and foreign location choices independent? 

  Leiblein, Michael J.; Larsen, Marcus Møller; Pedersen, Torben (Peer reviewed; Journal article, 2021)

  This article explores the relationship between organizational governance and location choices. While the existing literature provides significant intuition regarding the factors that influence these choices, it often assumes ...

• How Business Models Evolve in Weak Institutional Environments: The Case of Jumia, the Amazon.Com of Africa 

  Giachetti, Claudio; Larsen, Marcus Møller; Rajwani, Tazeeb S. (Peer reviewed; Journal article, 2021)

  We advance research on the antecedents of business model design by integrating institutional and imitation theories to explore how the business model of new ventures evolves in a weak institutional environment. Based on a ...

• Systematic review of gender differences and similarities in online consumers’ shopping behavior 

  Kanwal, Maria; Burki, Umar; Ali, Raza; Dahlstrøm, Robert (Peer reviewed; Journal article, 2021)

  Purpose This study aims to systematically examine gender specific behavioral differences and similarities in online shopping consumers, underlying theories for such differences and similarities and moderating and mediating ...

• How a “China-made” label influences Chinese Youth's product evaluation: The priming effect of patriotic and nationalistic news 

  Yu, Anqi; Yu, Shubin; Liu, Huaming (Peer reviewed; Journal article, 2022)

  This study is to verify whether and how a “China-made” label can influence online consumers' product evaluation as adding labels to highlight products' attributes has become an acquainted measure online by e-tailers/firms ...

• The relative impact of health communication conveyed via quick response codes: A conjoint experiment among young thai consumers doing grocery shopping 

  Fagerstrøm, Asle; Eriksson, Niklas; Khamtanet, Sirinna; Jitkuekul, Premruedee; Sigurdsson, Valdimar; Larsen, Nils Magne (Peer reviewed; Journal article, 2022)

  This paper explores the impact of health communication using smartphones and the outcome of healthier purchases when young Thai consumers shop for groceries. A conjoint experiment was arranged whereby participants (n = 214) ...

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