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Handelshøyskolen BI [6201]
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Fra klikk til kake: Den digitale markedsføringens innflytelse på nettkakesalg
(Bachelor thesis, 2024)Denne bacheloroppgaven er skrevet i forbindelse med fordypning i digital markedsføring. Vi har valgt en praktisk tilnærming i samarbeid med ‘Kaker på nett’, - et initiativ fra Mesterbakeren AS i samarbeid med Rema 1000 AS. ... -
A Taxonomy of Project Management Offices and Their Organizational Project Management Landscapes
(Peer reviewed; Journal article, 2024)Organizational project management (OPM) integrates project-related activities in organizations, including project management offices (PMOs) and their services. Using an organizational design perspective, this study models ... -
State-owned enterprises after the market turn: Hybridisation and the historical development of nested paradoxes in the case of Norway
(Peer reviewed; Journal article, 2024)The article studies the recent history of state owned enterprises (SOEs) in Norway through the lens of paradox theory. A tension between busi- ness goals and political goals lie at the heart of SOEs, and I analyse processes ... -
Individual differences in sensitivity to taste-shape crossmodal correspondences
(Peer reviewed; Journal article, 2024)People generally associate curved and symmetrical shapes with sweetness, while associating angular and asymmetrical shapes with the other basic tastes (e.g., sour, bitter). However, these group-level taste-shape correspondences ... -
Varieties of Marketization
(Peer reviewed; Journal article, 2024)The article develops a new framework for the study of market reforms in Nordic welfare states based on a division between “markets”, “quasi-markets” and “pseudo-markets”. The two latter types of marketization have been the ...