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Handelshøyskolen BI [6408]
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Evaluating the Impact of Private Label Brands vs. National Brands on Purchase Intention: The Mediating Role of Brand Embarrassment
(Master thesis, 2024)This study examines the impact of brand-related embarrassment on purchase intention in the grocery context. By integrating theories of product brand type, and brand embarrassment, social risk, brand congruence, the study ... -
Effect of Micro and Macro News on Post-Earnings Announcement Drift: Evidence from Türkiye and Thailand
(Master thesis, 2024)This thesis examines the influence of micro (earnings announcements) and macroeconomic news on post-earnings announcement drift (PEAD) in the emerging markets of Türkiye and Thailand. The study investigates PEAD and the ... -
Unlocking Customer Satisfaction: The Moderating Role of Car Brand Category in Car Subscription Models
(Master thesis, 2024)Our master thesis examines the relationship between perceived convenience and customer satisfaction in the context of car subscription, exploring the potential mediating role of perceived risk and flexibility, and the ... -
On the nexus between Gender, Financial Literacy, and Household Finance
(Master thesis, 2024)This thesis analyzes the relationship between gender and financial literacy of household heads, as well as the composition and returns of their financial portfolios, using data from the Italian Survey on Household Income ... -
Do different uncertainty indices affect the returns of U.S. corporate bonds?
(Master thesis, 2024)We aim to research how different measures of uncertainties affect U.S. corporate bond returns. We do this by using US corporate bond data and performing beta estimation and rolling window regressions of different uncertainty ...