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Handelshøyskolen BI [6387]
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The Rise of Private Labels: Exploring Price Dynamics and Market Strategies in Norwegian Low- Price Grocery Stores
(Master thesis, 2024)In our comprehensive study, we explore the pricing strategies of three major low-price grocery retailers in Norway, specifically focusing on their use of economy and standard private labels. Conducted from week 40 of 2023 ... -
“Smooth Sailing”: Playful Work Design on Monotonous Days
(Master thesis, 2024)Studies have consistently highlighted the individual and organisational benefits of work engagement, including increased employee motivation, satisfaction, and performance (Bakker et al., 2014). However, organisations may ... -
Communication in the Digital Realm: Examining ChatGPT's Impact on the Leader-Subordinate Trust Relationship
(Master thesis, 2024)Since its initial public release in 2022, ChatGPT has experienced substantial growth, bringing about significant organizational advantages such as heightened proficiency, increased effectiveness, and reduced complexity. ... -
The Price of Controversy: Risk and Return of U.S. Sin Corporate Bonds
(Master thesis, 2024)We examined the financial performance of U.S. corporate bonds issued by industries often considered “sinful,” including alcohol, tobacco, and gaming, from July 2002 to September 2022. The study aimed to determine whether ... -
Enhancing authenticity for beauty brands: The role of message framing and product type on consumer perception
(Master thesis, 2024)While brand authenticity is emerging as a driving force influencing consumer behavior (Gilmore & Pine, 2007), beauty brands still struggle with perceptions of inauthenticity (Smith et al., 2021). This study aims to understand ...