Browsing Discussion Papers by Author "Jevnaker, Birgit Helene"
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Strategic Acting as Stagesetting: The Case of Industrial Design
Jevnaker, Birgit Helene (Discussion Paper, Working paper, 2002)Recent research in strategy, organization theory and industrial marketing is emphasizing the new complexities of gaining a dynamic resource-advantage that can reinvent and differentiate the industrial firm's offerings. ...