Blar i Scientific articles på forfatter "Park, Jaewood"

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    • ‘Looking sharp’: Price typeface influences awareness of spending in mobile payment 

      Park, Jaewood; Velasco, Carlos; Spence, Charles (Peer reviewed; Journal article, 2022)
      We investigate whether the typeface used to display the purchase amount in thecontext of mobile payment influences consumers' awareness of spending. The evi-dence suggests that prices displayed in angular (vs. round) ...

    • Tasting names: Systematic investigations of taste-speech sounds associations 

      Motoki, Kosuke; Saito, Toshiki; Park, Jaewood; Velasco, Carlos; Spence, Charles; Sugiura, Motoaki (Journal article; Peer reviewed, 2019)
      Product names can be developed to effectively convey specific sensory attributes to the consumer. Most of the previous research on crossmodal correspondences has shown that people selectively associate words (e.g., ‘Maluma’, ...