Food risk communication to consumers: The scare of antibiotic resistant bacteria in chicken
Peer reviewed, Journal article
Published version
Permanent lenke
https://hdl.handle.net/11250/3080391Utgivelsesdato
2023Metadata
Vis full innførselSamlinger
- Scientific articles [2156]
Originalversjon
International Journal on Food System Dynamics. 2023, 14 (2), 212-225. 10.18461/ijfsd.v14i2.F6Sammendrag
In 2014 a food scare following a report on antibiotic resistant bacteria in chicken fillets led to a dramatic drop in sales of chicken. Actors in the food chain as well as the authorities were unprepared for the consequences of the case. The study investigated how risk communicators coped with the crisis through in-depth interviews with 14 relevant actors. The case study illustrated how delayed risk communication from authorities opened for stakeholders with contradictory views and other agendas. Further, although the risk communicators were aware of the concept of risk perception, they may not truly acknowledge the power triggering emotions.