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dc.contributor.authorHarmancioglu, Nukhet
dc.contributor.authorGriffith, David A.
dc.contributor.authorYilmaz, Tuba
dc.date.accessioned2019-05-21T15:13:03Z
dc.date.available2019-05-21T15:13:03Z
dc.date.created2019-01-24T10:10:32Z
dc.date.issued2019
dc.identifier.citationJournal of the Academy of Marketing Science. 2019, 1 1-21.nb_NO
dc.identifier.issn0092-0703
dc.identifier.urihttp://hdl.handle.net/11250/2598361
dc.description.abstractStrategic alliances entail process-oriented decisions, in which information about outcomes is unveiled over time. Therefore, it is difficult for investors to gauge the value of such decisions in the short term; longitudinal analysis is necessary. Accordingly, the authors apply latent growth modeling to a data set of 270 international codevelopment alliances announced over an 18-year period. The results demonstrate that investors reward firms for their international codevelopment alliances in the short term but punish them in the long term. Initially, exchange conditions have positive effects, but these effects decrease over time. However, the decrease slows when firms’ market updates contain positive news. Although investors view sharing of innovation resources as a competitive advantage in the short term, they perceive exchange conditions as transaction hazards in the long term. The results also show that long-term decreases in market returns are greater when codevelopment activities are conducted offshore rather than onshore.nb_NO
dc.language.isoengnb_NO
dc.publisherSpringernb_NO
dc.subjectInternational codevelopment alliancenb_NO
dc.subjectEvent study analysisnb_NO
dc.subjectLatent growth analysisnb_NO
dc.titleShort- and long-term market returns of international codevelopment alliances of new productsnb_NO
dc.typeJournal articlenb_NO
dc.typePeer reviewednb_NO
dc.description.versionacceptedVersionnb_NO
dc.source.pagenumber1-21nb_NO
dc.source.volume1nb_NO
dc.source.journalJournal of the Academy of Marketing Sciencenb_NO
dc.identifier.doi10.1007/s11747-018-00622-w
dc.identifier.cristin1664178
cristin.unitcode158,11,0,0
cristin.unitnameInstitutt for markedsføring
cristin.ispublishedtrue
cristin.fulltextpostprint
cristin.qualitycode2


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