Browsing Publikasjoner fra CRIStin - BI by Author "Zerfass, Ansgar"
Now showing items 1-5 of 5
-
Big Data and Automation in Strategic Communication
Wiesenberg, Markus; Zerfass, Ansgar; Moreno, Angeles (Journal article; Peer reviewed, 2017)Big data and automation pose huge challenges for strategic communication. This article contributes to the limited body of knowledge in the field by introducing the concepts, outlining opportunities and potential problems, ... -
Communication evaluation and measurement. Skills, practices and utilization in European organizations
Zerfass, Ansgar; Verčič, Dejan; Volk, Sophia Charlotte (Journal article; Peer reviewed, 2017)Purpose: The purpose of this paper is to examine the status quo of communication evaluation and measurement practices in communication departments of companies, non-profits, and other organizations across Europe. Design ... -
Evaluation stasis continues in PR and corporate communication: Asia Pacific insights into causes.
Zerfass, Ansgar; Macnamara, Jim (Journal article; Peer reviewed, 2017)The first comprehensive study of public relations (PR) and corporate communication practices across Asia-Pacific countries has found that, despite being an area of rapid growth, evaluation remains limited, is often not ... -
Management tools in corporate communication: a survey about tool use and reflections about the gap between theory and practice
Volk, Sophia Charlotte; Zerfass, Ansgar (Journal article; Peer reviewed, 2020)Purpose The purpose of this article is to introduce the research field of management tools to communication management scholarship and open up new avenues for the field. Design/methodology/approach The first part examines ... -
North American Communication Monitor 2018-2019. Tracking trends in fake news, issues management, leadership performance, work stress, social media skills, job satisfaction and work environment
Meng, Juan; Reber, Bryan; Berger, Bruce; Gower, Karla; Zerfass, Ansgar (Research report, 2019)