Blar i BI Open på forfatter "Stusdal, Miriam"
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How Endorsers Create Click Intention: A Study of the Norwegian Painting Tool Brand Jordan
Stusdal, Miriam; Ulvestad, Solveig Pettersen (Master thesis, 2019)Consumers are increasingly using online search engines to gain information about products and services. The use of endorser has for a long time been a popular strategy in digital advertising. A challenge for brands today, ...