Blar i BI Open på forfatter "Sherzada, Muschda"
-
Corporate communications from the CEO’s perspective: how top executives conceptualize and value strategic communication
Zerfass, Ansgar; Sherzada, Muschda (Journal article; Peer reviewed, 2015)Purpose – The purpose of this paper is to explore the perceptions and expectations of chief executive officers (CEOs) and executive board members concerning: the relevance of public opinion and contribution of communication ... -
Corporate communications from the top and from the center: comparing experiences and expectations of CEOs and communicators
Zerfass, Ansgar; Schwalbach, Joachim; Bentele, Günter; Sherzada, Muschda (Journal article; Peer reviewed, 2014)Common viewpoints as well as divergences between top executives and communication professionals influence the institutionalization of strategic communication. However, there is little empirical evidence on the accordance ...