Blar i BI Open på forfatter "Bentele, Günter"
-
Corporate communications from the top and from the center: comparing experiences and expectations of CEOs and communicators
Zerfass, Ansgar; Schwalbach, Joachim; Bentele, Günter; Sherzada, Muschda (Journal article; Peer reviewed, 2014)Common viewpoints as well as divergences between top executives and communication professionals influence the institutionalization of strategic communication. However, there is little empirical evidence on the accordance ...